Sarah Palin wants to save Christmas. You can help by buying her new book.

Sarah Palin wants to save Christmas. You can help by buying her new book.

Sarah Palin Christmas bookChristmas Day is just around the corner, a time of peace and love and harmony, unless you’re Jewish. But this year, our Christian values of tolerance and forgiveness are being overwhelmed by a cataclysmic war on a scale the world has never seen. The images we see on television are heartbreaking. When will this senseless war stop?

No, I’m not talking about the twelve-year war in Afghanistan, nor the civil war tearing apart Syria. I’m not even talking about the brutal Mattress Price Wars, although the televised images of those retailers viciously slashing prices before my very eyes is enough to make me cry. No, I am, of course, talking about something far more pernicious and deadly: The War on Christmas.

In her lovingly written new book, Good Tidings and Great Joy: Protecting the Heart of Christmas, distinguished author and former Alaskan beauty pageant winner Sarah Palin launches into a heartwarming tirade in defense of Christian values against the onslaught of political correctness, the secularization of Christmas, and the abominations of atheists and liberals (which two groups are, of course, essentially the same). And I for one could not agree with her views more, even if I understood what she was talking about.

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Don’t just grow your business. OPTIMIZE YOUR REAL-TIME ROI YIELD!

Don’t just grow your business. OPTIMIZE YOUR REAL-TIME ROI YIELD!

marketing - chalkboardI’ve spent the better part of the past 30 years (as well as the worse part) in sales and marketing. One thing that has always impressed me in perusing the web sites of the industry leaders is how I have absolutely no idea what they actually do.  Smart marketers learned a long time ago that when it comes to beating the competition, you don’t have to build a better mousetrap. You just have to sound like you build a better mouse. trap. That starts with the words you use to describe what your mousetrap does.

No industry has mastered this technique more than high tech. Ever heard of a little company called Computer Associates? Here’s what they do, in their own words: “CA Technologies provides robust management solutions utilizing closed loop orchestration of provisioning and configuration across physical and virtual resources.” It’s just that simple.

Or how about the 800-pound gorilla in the world of routers, switches and network systems, our buddies over at Cisco Systems. I wonder what they do. Here’s a description any seven year-old (with a graduate degree in Linux computer programming) could understand:  “Cisco’s Borderless Network Architecture is implemented as a five-phase plan that moves from baseline services to advanced policy management and integration that ultimately delivers the borderless experience for users.” 

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My harrowing Italian adventure

My harrowing Italian adventure

Italy vacation - Tim and MicheleI just returned from a two-week vacation to Italy, and I have to tell you, it was a nightmare. The first thing I did when our plane touched down in Seattle was to kiss the tarmac. The second thing I did was to find a restroom to wash my mouth. That tarmac was disgusting.

A few months ago, my wife convinced me to go on a European vacation. So we took a two-week tour of Southern Italy. The brochures make it look charming and relaxing: Rome for three nights, followed by visits to quaint mountainside villages along Italy’s rugged coast. Even a boat ride to the fabled Isle of Capri. But the entire experience was anything but tranquil.

We went on an organized tour with 15 other very nice people, who were fairly willing to make limited eye contact with me, despite the fact they found out I was a humor writer. But the moment we arrived in Rome, I knew that I was in for a bumpy ride. Turns out the taxis in Rome have really bad suspensions.

Before the trip I watched several films with notable actors of Italian heritage: Robert De Niro, Al Pacino, even Sylvester Stallone. But it was no use. I still could not understand a word of Italian – except “Yo, Adrian”, which, strangely, not one Italian uttered. So I knew I would have to improvise in Italy. Upon our arrival at our first hotel, I attempted to communicate with the hotel clerk by speaking English but using my best Italian accent – which unfortunately sounds eerily close to my best Norwegian accent. It was no use. He couldn’t understand a word I was saying. I quickly discovered that Italians have a different word from ours for just about everything.

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My sports-impaired wife

My sports-impaired wife

sports-impaired wife - watching footballI love my wife. Don’t get me wrong. She’s a great life partner, but she’s a lousy sports partner. The problem is she is utterly clueless about sports. Like any patriotic American, I’m a huge sports fan: baseball, football, Australian rules lawn bowling, you name it. But my wife is, how can I put this delicately – an artist.

My wife could no more tell you the number of points in a touchdown than the location of home plate in baseball.  Oh sure, she’ll tell you she likes sports. But to her, sports consists of backpacking through the woods or climbing a rock face. Those aren’t sports. As any red-blooded sports fanatic knows, sports require two essential elements: a high def flat panel 56” TV and a large cheese-stuffed, meat-lover’s pizza.

I first suspected my wife wasn’t into sports early in our marriage. One evening, I had to work late so I missed the Monday Night Football game. I called home to ask her the score. After five minutes trying to convince her that pro football indeed could be played on a day other than Sunday, she checked the TV and reported: I have no idea. But I think they’re in extra innings. Seriously, I’d have better luck finding the score in the credits of Breaking Bad than by asking my wife.

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Meet the world’s smartest person: My teenage daughter.

Meet the world’s smartest person:
My teenage daughter.

Worlds smartest person - high school graduatePersonally, I can’t stand it when other people brag about their kids. You’ll never catch me puffing up my chest, bragging about the fact my daughter won the National Chess Tournament for kids seven and under at the age of five. Nor will you ever hear me boast about her eighth grade science experiment, inventing an internal combustion engine that ran on tap water. You’ll never hear me talk your ear off about my daughter scoring four goals to lead her team to victory in the state soccer championships in ninth grade either. That’s because I hate to brag about my kids’ incredible achievements (particularly when it involves making things up).

But the one thing I have to admit to taking pride in is the fact that I am – much to my surprise – the parent of the world’s smartest person. I’m talking about my teenage daughter Rachel. I base this conclusion on more than a decade of longitudinal field studies observing her interaction with my wife and me. At first, I was not fully aware of just how superior her intellect was – in part because at the age of four, she still believed in unicorns and was convinced we should trade in her younger sister for an Easy Bake oven.

Over time, however, it became clear just how amazingly bright she was compared to her stupid parents – because she made a point of reminding us of that fact on a daily basis. For years, I lived under the misconception that earth revolved around the sun. But by the time Rachel hit her teens, it had become obvious to me – the entire universe revolved around her.

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